If you had a dollar for every time you've heard that said, well, you'd already have a fortune!
However "broken-recordish" it may sound, it IS a truthful statement. The fortune REALLY IS in the list.
Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.
Now, to be sure, list marketing has MANY parts. Throw in words like "autoresponder", "opt-in page", "conversion", "open rate", "delivery", "offers", "permission", "bounce", "white / black list", "call to action", "personalization", "subject line", "confirmed", "click-thru / click-thru rate", "targeting", "unique click", "hard / soft bounce", "demographic", and "campaign", along with a gazillion other terms, and it's easy to see why so many people don't ever get to the pot of gold at the end of the rainbow.
While there are many parts, I believe there is only ONE system.
It's not "my" system, it's THE system.
Everyone uses the same basic system. Some do it better than others. Some understand it better than others. Some explain it better than others. But, at the end of the day, it's the same system.
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