There is an old joke – perhaps not very funny, but very
telling – that says there are two kinds of people: those who think
the world has two kinds of people … and everybody else. It’s true.
There are two kinds of people: those who start and run businesses
and everyone else. If you are part of this select group, you may
have found yourself there one of four ways.
You may be one of the “reluctant self-employed” – people
who were downsized, outplaced, outsourced or downright fired.
These people (for reasons beyond their direct control) find
themselves without a job, and have few or no prospects for getting
another in the immediate future.
You might be willingly self-employed. This group consists
of people who value flexibility or creativity above almost everything
else or who simply don’t play well with others. The people in this
group don’t fit the corporate mold, or any other mold for that
matter. They don’t like being told what to do, and have discovered
that if anyone is going to tell them what to do, it may as well be
high-paying clients. Members of this group have discovered that
they can only find what they want by working “for themselves.”
Included here are freelancers, consultants and a variety of
professionals – whether sole practitioners or partnerships (the
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Earn Twice As Much With Half The Stress
@2003 Quantum Growth Coaching, Inc. 9
latter often consisting of two or more self-employed people who’ve
banded together).
You could be one of the people who start a business because
that is how your particular industry operates: a doctor who creates
a multi-physician specialty practice, a Main Street retail merchant,
a software developer who can’t do it all herself. These people all
have clear vision, and building a business with other people is the
only way to realize it.
Or, you could be in an entirely different category: people
who build businesses because business building is their calling:
entrepreneurs. Most entrepreneurs are repeat offenders: they don’t
start just one business; they start many. Success or failure in a
particular enterprise is not a predictor of whether they will launch
another business. They simply have to.
Tom and I fall into this last category. I have personally
started two software companies, a retail services business, a
multimedia production company, a sales training and motivation
company, a strategic consulting and executive coaching company,
and my current venture and pièce de résistance: The Quantum
Growth Coaching franchise. Tom has started, or participated in
starting, 21 businesses. These include an in-store organic coffee
roasting franchise, the world’s first year-round indoor golf training
center franchise, an upscale quick service hot sandwich chain, and
Introduction Action Plan
Earn Twice As Much With Half The Stress
@2003 Quantum Growth Coaching, Inc. 10
now, Quantum Growth Coaching.
Some of our ventures have been wildly successful, some
have been outright failures, and some ... well ... have been
somewhere in the middle.
You can tell easily if you are in this last category if you have
begun at least one business, and somewhere in the back of your
mind (or the front) you are contemplating yet another venture.
Perhaps you have already begun it. You are definitely in this
category if you have started more than one business. You are an
entrepreneur.
This book is for all of you.

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